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A Look Back at HOF7: Distributing Content in the Digital Age

At Hall of Fame 7, there was a lot of talk about using New Media to get your content out to the public, and making sure your hard work gets to your fans. One panel in particular “Making The Connection: New Media and Content Distribution” featured panelists talking about using different media platforms to connect to the public. The panelists were Stephanie Berlanga, Aaron Ford, Kristopher Nichols, and Bill Thompson. All four panelists work in the music industry and had plenty to share on the topic of New Media Distribution.

Stephanie Berlanga is a singer-songwriter who started out at age 16, and remembers the days of MySpace. MySpace was once the most popular way for up and coming artists to share their music with the rest of the world, nowadays we have more options. MySpace has become archaic, now artists are using YouTube, Spotify,TuneCore, and SoundCloud to share their music. The ever changing distribution methods can be exhausting for new artists, trying to keep up with all the latest platforms, but these are options that musicians did not have in the 1970s.

Bill Thompson, a course director for the Entertainment Business Program, spoke about how hard it was for artists to get their music heard back in the 1970s. It used to be unheard of for people to promote their music without a record company, now it is common practice for independent artists to promote their own music.

Looking back on this panel we see how much content distribution has changed in just the past year. This is an industry that changes daily, this means that artists have to be ahead of the curve. They always need to be ready for the next big thing. Who knows what this year will bring. One sure thing is there will be a panel on the latest technology and how to use it to your full advantage.

So we want to know if you’re an artist, what have you found is the best way to distribute your content? If you are a listener what is your favorite way to listen to new music? Tweet us your responses @wearemcbs using #howtobeheard.

Read the original article written by Melvin Vigo at last year's Hall Of Fame.

Written by: Amanda Holcomb

Phil Pallen - Standing Out on Social Media

Hall Of Fame 7 was full of many amazing people straight from the industry passing on their knowledge and expertise. One of those people was Phil Pallen, brand strategist and celebrity brand expert. Pallen has worked with over 200 clients including contestants on Shark Tank and Dancing With The Stars, foreign leaders, and even a Nobel Peace Prize winner. Pallen helps them brand themselves through websites, business cards and social media.

Last year MCBS student Melvin Vigo got the chance to attend one of Pallen’s panels on personal branding tips. To make it in the social media industry you need to stand out, Pallen says:

“The ones who make it to the next level are the ones who are memorable.”

When using social media Phil suggests everyone needs to have consistency while also giving plenty of attention to their bios.

Phil Pallen is very passionate about branding and believes that with his tips and expertise you can be a “Twitter rock-star.” He has been invited as a public speaker at venues across the world, and was recently in London, England in October 2016 for What Journalists Want. If that’s not enough, check out his recent blog post, Mastering Public Speaking.

Phil Pallen will be at HOF8, so be sure to lookout for when he is speaking, it will be helpful for those looking to amp up their social media game and get over those public speaking jitters.

So we want to know, what are you doing to be memorable on Social Media? Let us know on Twitter using the hashtag #bememorable: @wearemcbs

Check Out Phil Pallen's website
Read the original article written by Melvin Vigo at last year's Hall Of Fame

Written by: Jessica Cowart

Hall of Fame 8: Survival Guide

The MCBS design team took much of their inspiration for this project from one of the main themes of Full Sail's Hall of Fame 8, the idea of...

Staying Connected.

We wanted to give students and faculty alike, a creative and fun way to stay connected with the events and what's happening throughout the week while making the most of this opportunity.

Hall of Fame can be a pretty daunting week to jump into without being a part of it before or knowing someone who has. This design attempted to solve that problem by connecting you with past students who have taken part in previous Hall of Fames sharing their best tips, big events you don't want to miss out on, goals to strive for, and more, all to make this a successful week for everyone involved.