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If You Don’t Brand Yourself, Who Will?

Photo: David Thielke - Students pose with Martin Potoczny and Phil Pallen.

Photo: David Thielke - Students pose with Martin Potoczny and Phil Pallen.

Meet the Panel:

Martin Potoczny is the owner of Luxe Creative, a luxury event management and branding company. Martin’s company specializes in creating events that are immersive branding experiences which incorporate multi-sensory elements.

Phil Pallen is the founder of Phil Pallen collective, his company specializes in personal branding as a way to develop and manage an online presence and build a public audience.

What You Need to Know:

Phil and Martin both agree that in today’s society, personal branding is no longer just an option, it is your responsibility! If you don’t frame your purpose and your story, someone else will do it for you.

Phil’s secret formula for success is finding ways to make his clients media presence a reflection of their personality. Helping his clients to become more memorable and relevant in their industry is the end goal.

According to Martin, the way an event looks, smells, sounds and feels is what he believes connects an audience with a brand in a way that they will always remember, and will want to tell the world about.

As you begin to develop your personal brand, start thinking of ways that you can make your purpose, values and personality, both, memorable and relevant. As a soon to be college grad what are some ways that you can start to incorporate consistent personal branding elements that are unique to you, and unforgettable by others?

Written by: David Thielke

Get Your Films Into Festivals

Want to get your film in a festival? Panelists Eduardo Aguirre, Famor Botero and Priscilla Rojas shared 5 useful tips and their most valuable experiences with the students to guide them towards successful submissions to Film Festivals.

1.Be passionate

When you are making a film, know why you are making the film, know why the story is so important to be told and tell the story with passion. Gather a team that is also equally passionate about the story. That passion and honesty cannot be paralleled by any other motive and shows in the film.

    2. Tell the Story Behind the Story

There isn’t only the movie in the story that matters, the story behind the making of the movie matters just as much. Keeping a record of the behind the scenes stories and sharing them, not only engages the audience, but also makes the story personable. Sharing the personal story that goes into making the film creates a personal relationship with the audience.

   3.  Press Kit is Important

Most important assets of a press kit are posters and trailers. They should never be overlooked. Posters are the first glimpse of the movie that the audience see. The audience reacts to posters before they even get to the story. The same goes for the trailers. No matter how good the film is, if it doesn’t have an audience, it doesn’t matter.

  4. Choose Film Festivals Wisely

As important as it is to get your work in front audiences, it is also important to pick the platforms wisely. Always do research before submitting your work to any festival. It is not only to keep a good reputation but also to stay away from potential scams. 

   5.  Do Not Limit Yourself

Successfully completing a film is a huge accomplishment, but getting into festivals is not the end of the road. No matter how your previous film goes, what kind of response it gets, do not stop there or limit yourself. Give some more and make some more, be out there and do what you are passionate about and never limit yourself.

Written by: Astha Shrestha

Get Your Fill of Phil

Phil Pallen at HOF8

Phil Pallen at HOF8

The first day of Full Sail University’s three day Hall of Fame 8 event was kicked off by a Career Networking Event, if you’re wondering what a career networking event is, it is an event where employers come to network and recruit students and alumni.

This year was filled with some amazing opportunities for all Full Sail students, companies included but not limited too Izea, Rifle Paper Co, Digital Brew, Warner Music Group and Universal. Full Sail even set up a meet and greet panel with alumni and hall of fame inductees, Stephen Beres, Culley Bunker, Troy DeVolld, Jonathan Mayer and Phil Pallen.

When I walked in I knew I immediately wanted to talk to Phil Pallen, Brand and Social Media Strategist, who graduated with an Entertainment Business Degree from Full Sail. Phil is someone I have recently been researching and wanted to get advice from since I will be graduating on March 3rd. I waited in line for a while but it was worth it.

Pallen gave some great advice and was very friendly, he told me “Resumes are dumb” after he said it, he noted it down to say at one of his branding workshops.

He said, “it is all about networking and the face to face connection.”  

After my conversation with Pallen I walked around and connected with other students and potential employers because Phil is right, resumes are going out and networking is becoming the norm.

Be sure to go see Phil Pallen at some of the branding workshops and panels he will be hosting this week at Hall of Fame for some awesome advice! Phil will have two Green Room sessions on Wednesday, February 15th. The first one will be at 11 am and will last until 11:45am. The second session will be at 12pm until 12:45pm.

Make sure to check out the MCBS social media pages to keep up with all the latest of Hall of Fame 8 and tag all your photos and tweets with #MCBSHOF8 #wearemcbs #FullSailHOF so we can connect with you!!

Facebook: @MCBSFS
Twitter: @FacesofFS, @WeAreMCBS
Instagram: @FacesofFS, @WeAreMCBS
Tumblr: FacesofFS
Snapchat: mcbshof

Written by: Jessica Cowart