FRIDAY BLEND: RYAN RUSTAND - SOCIAL MEDIA INFLUENCER

SOCIAL MEDIA INFLUENCER

Examine how influencers build audiences, create engaging content, and develop personal brands across platforms

DESCRIPTION:
In this Friday Blend session, students will meet Ryan Rustand andexplore the evolving world of social media influencers and digital branding. The session will examine how influencers build audiences, create engaging content, develop personal brands, and collaborate with companies across platforms like TikTok, Instagram, YouTube, and Twitch. Students will also discuss content strategy, audience engagement, authenticity, sponsorships, and the business side of influencer marketing. Through examples and discussion, students will gain insight into how creators turn online presence into professional opportunities within today’s rapidly growing digital media landscape.

WHAT YOU CAN LOOK FORWARD TO…

WHEN: 9:00
WHERE: BLDG. 1 - ROOM 126A

Schedule

9:30 - 10:00
Ryan’s journey, how it started, and how it has evolved. As an influencer, he needs to constantly re-invent himself. He’ll show images and videos of some of his work and which post created his breakthrough. He will explain his method and reasoning behind each social media platform (the why of each) as well as how he got into the monetization stage of social media.
10:00 - 10:30
Students take photos, videos etc. of Ryan doing some of his golf tricks. Students trying them out their own "trick shots". 
10:30 - 12:00 
Students get in small groups to create creative content about their own "trick shots" (short form videos, photo composites etc.)
12:00 12:30
Students share what they created and talk about it.  Closing remarks.