Creating a brand for an event means creating its identity. Platinum Creative was tasked with the challenge to create a logo for Hall of Fame 8 and they knew it had to be special. While we all appreciated the logo for its amazing design, I want to share with you the meaning behind this piece.
The first thing to be determined, was the general theme of the logo – it would all be about connection. The circles in the 8 represent that connection from student to alumni and alumni to school. It represents how this event bridges gaps and brings people together.
The lines in the background continue to play with the theme of connections and the holographic texture inside the 8 is a reflection piece.
In the words of Traci Burchard this texture represents, “The alumni reflecting back to Full Sail as a school.”
I was allowed a rare glance into what Platinum Creative does. With this glance, I understood the pride this team takes in their work. Last month, I was also able to experience my first Hall of Fame and with it, I witnessed how Platinum’s work transcends their office space. Hall of Fame brings together people from around the world to learn from each other and celebrate each other’s accomplishments. Some of us, admire from afar, others interact face to face but most of us dream about becoming the next inductee.
This logo has marked me as a designer and a student. The amount of thought and detail put into it blows my mind. However, what I remember the most was the pride in the team’s voice while they spoke about their job. This logo does represent how the alumni give back to the school but I believe it goes beyond that. In my eyes, this logo will always represent the pride Full Sail has for their students. In turn, this pride becomes assurance for us – the future Hall of Fame Inductees – that we too, can one day reflect our light back to our school.
Written by Stephany Cerella-Nazari